AI Insights · Timothy · April 2023
Top 5 Wellness Apps on iOS in the Netherlands: Q1 2023
The top wellness apps in the Netherlands for Q1 2023 showed varied performance trends in downloads, revenue, and active users.
In the first quarter of 2023, the top five wellness apps on iOS in the Netherlands exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance:
Meditation Moments saw a peak in weekly revenue at approximately $28K in early January, followed by a gradual decline, ending the quarter at around $18K. Weekly downloads peaked at 2.9K in the second week of January and then showed a slight decrease, averaging around 2.1K towards the end of March. Active users rose to about 20K in early January but stabilized around 18K by the end of the quarter.
Headspace: Sleep & Meditation experienced its highest weekly revenue of $33K in mid-January, with a steady decrease, closing the quarter at roughly $14K. Weekly downloads fluctuated, peaking at 1.7K in mid-January, and ended March with around 1.2K. Active users saw a consistent presence, starting at 16K and ending the quarter close to 17K.
Sleep Cycle - Tracker & Sounds demonstrated a steady increase in revenue, reaching about $10K in early February, before declining to approximately $5K by the end of March. Downloads peaked at 2.4K in early January but settled around 1.3K towards the quarter’s end. Active users remained stable, hovering around 33K to 36K throughout the quarter.
Calm maintained a consistent revenue stream, peaking at $8.3K in early January and gradually decreasing to about $4K by the end of March. Downloads reached a high of 1.3K in mid-January, then tapered off to around 384 by the end of the quarter. Active users started at 7.6K in late December and ended at roughly 8K in March.
RISE: Sleep Tracker saw its highest weekly revenue of $4.3K in late February, falling to $1.9K by the end of March. Downloads peaked at 2.3K in early January and dropped significantly to 552 by the end of March. Active users increased to 5.2K by the end of January and then decreased to approximately 2.9K by the end of March.
For more detailed insights into these trends, visit Sensor Tower.
